Better late than never!
I just got wind of a old (Jan. 25, 2007) report by Forrester that takes on a real sticky wicket: calculating the ROI of running a corporate blog.
I've ranted
on more than one occasion that marketers should use social media,
including blogs, as an R&D tool and not to expect a hard return.
But, if anyone can build a more hard-core argument for blogging, I'm
all for it. After all, these are difficult times, which means money
talks.
According to this post
on ... more >>
posted by: donball |