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Tracking of Releases
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03/09/10, 9:29 AM #1
BigTex

Rep: Newbie
Posts: 2
Joined: 08/24/2009
Tracking of Releases
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I have a client that has expressed interest in some sort of application or tool that would provide notifications and track each time a release gets Tweeeted, Retweeted, posted on Facebook or distributed/linked to other sites. Does anyone know of something that could manage this?
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03/15/10, 2:01 PM #2
klloyd

Rep: Newbie
Posts: 7
Joined: 08/16/2007
Re: Tracking of Releases
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Most of the media monitoring services offer this type of tool for purchase -- its typically called social media monitoring. At my organization we're using a tool through CisionPoint. It's a Radian 6 product, which is well known as a social media monitoring tool.

I know Google Alerts have worked for many (and is a free alternative), but I'd also be interested in learning what tools others out there are using and their experiences.

Thanks,
Kami Lloyd with Sutter Health.

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03/15/10, 2:04 PM #3
MaryCochran

Rep: Newbie
Posts: 3
Joined: 05/24/2007
Re: Tracking of Releases
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Social media monitoring is offered by Radian6, the wire services and others. I've personally had mixed results. I'm not sure the technology is 100% there yet and some human search is still required. You can also search yourself on Google blog search, google reader, tweetdeck, hootsuite, etc.

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03/16/10, 5:37 AM #4
promodiva

Rep: Newbie
Posts: 2
Joined: 03/16/2010
Re: Tracking of Releases
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Another resource that you may want to check out is Buzzzy (http://buzzzy.com/). They are fairly new on the scene. Vocus and Cision both offer solutions for this, but they are cost-prohibitive for most small businesses.

Here are a few others to check out: SocialMention, Trackle, ViralHeat, VisibleTechnologies, TweetBeep, Microblogbuzz, TweetScan and SocialOomph. Some of these are free -- others charge a monthly fee.

Hope that helps!
Traci

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