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Seeking blog on when not to talk with press
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11/17/09, 7:58 AM #1
KrisGallagher

Rep: Newbie
Posts: 4
Joined: 06/19/2007
Seeking blog on when not to talk with press
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I'm looking for a blog post or online resource on when not to comment to the press--for example, when it would violate SEC regulations or employee privacy. Can anyone point me to a resource?

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11/17/09, 5:05 PM #2
obpr

Rep: Star
Posts: 115
Joined: 06/05/2007
Re: Seeking blog on when not to talk with press
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The National Investor Relations Insitute is a great resouce. Not sure of the nature of your situation, but it may be worth joining to get access to their resource materials. Link: http://www.niri.org.

The short answer to your question is that if you know what constitutes insider or "material" information in your organization, don't disclose it publicly until after Legal has signed off and the communication is approved at the executive level.

If an event has not yet occurred (end of quarter, sales numbers released, merger, or downsizing) don't even hint about it, and certainly don't speculate. I've had to deal with this kind of thing quite a bit. Feel free to get in touch if you need anything further. Thanks.

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11/18/09, 11:01 AM #3
DorothyNed

Rep: Newbie
Posts: 3
Joined: 01/28/2009
Re: Seeking blog on when not to talk with press
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And there are members of Obama's cabinet leaking high security information to the press. Yikes!!

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11/18/09, 11:37 AM #4
Jim_Cameron

Rep: Newbie
Posts: 2
Joined: 05/24/2007
When not to talk with press
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The short answer...

1) When you have history with a reporter / publication that misquotes you and always gets the story wrong.

2) When you are asked for confidential, proprietary or personal info not relevant to the topic.

3) When you don't have a message and therefore end up in what feels like a deposition.

More at my blog: http://tiny.cc/6uYW7



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11/18/09, 12:57 PM #5
ManicMonday

Rep: Star
Posts: 110
Joined: 03/11/2009
Re: Seeking blog on when not to talk with press
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Jim_Cameron - Point #2 responding to the question of when NOT to comment to the press seems to imply that it's ok to provide confidential, proprietary or personal info, as long as it's relevant to the topic.

I'm not a mind reader, but I'm guessing that wasn't your intent.
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11/18/09, 2:53 PM #6
JodyD

Rep: Forum Member
Posts: 28
Joined: 01/29/2008
Re: Seeking blog on when not to talk with press
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You have to weigh upside or downside, not just whether it's legal.

At a previous employer, we were getting a black eye because the press got something wrong that we weren’t in a position to talk about yet. We could have in a round about way set the record straight though other channels, but then we would have cause the mayor and city manager to look bad. And we still needed to work with these guys. There was no upside to speaking even though we were on the right side of this deal.

Even on mundane issues, you have to consider what downside exists before you decide to speak or stay silent.


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11/18/09, 3:58 PM #7
StevenSpenser

Rep: Newbie
Posts: 1
Joined: 12/31/1969
[message removed]
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This account has been removed.

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Steven Spenser
Principal
Praxis Communication/Seattle
www.linkedin.com/in/stevenspenser
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11/19/09, 4:46 AM #8
JCarrollcmpco

Rep: Newbie
Posts: 1
Joined: 10/10/2007
Re: Seeking blog on when not to talk with press
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There are lots of good reasons to stay silent, but one simple test I use is to ask whether anyone will miss us if we don't provide a comment. Plenty of reporters will call for comment on issues or events that are tangential to our business. If the story is not about us, I stay out of it unless I have a clear message that I know will make it into the story, and I'm comfortable that the story won't turn into something I don't want to be part of .

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11/20/09, 12:37 PM #9
Jim_Cameron

Rep: Newbie
Posts: 2
Joined: 05/24/2007
Re: Seeking blog on when not to talk with press
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Agreed: News is a vaccuum. If you don't fill it with your perspective, your critics / competitors will.

That said, I'm still saying "chose your opportunities" and give thought to what you want to say before you start talking.

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12/01/09, 10:42 AM #10
jtsantes

Rep: Newbie
Posts: 1
Joined: 12/01/2009
Re: Seeking blog on when not to talk with press
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Quite simply:

When you don't want it in print!

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