Have you ever read something so fantastic that you could swoon? No, I’m not referring to Twilight but something far deeper—a memo of greeting from the new head of Yahoo public relations to his staff. The typical memo of introduction is a stiff list of credentials: company names and titles of previous roles, education, and maybe a brief mention about the family. Wrap it up with a standard quote, e.g. “I’m so glad to be joining XYZ Company and look forward to meeting all of you.” But Yahoo! does something very different. First, the Yahoo PR folks completed a questionnaire to help new boss Eric Brown get to know them better. He then responded with a letter to the team that is informative and yet personable. Excerpts are in italics. Brown emphasizes what they have in common. I’ve been especially thrilled with the personal profiles you sent my way. I’ve seen other people whose phobias are the same as mine: spiders and heights; enjoyed how many of you put Paris as your favorite place on Earth; and am impressed with how many amazing books this group has collectively read. If your company has employees complete such questionnaires, you’re the minority. However, new managers can still find out something that they have in common with their teams by reviewing the latest employee engagement survey or comments collected after a company town hall. He has solid credentials but is open to learning. I’m very excited to learn “consumer” from all of you–and equally excited to share experiences from my almost 20 years in the business in return. I’ve worked with managers who have started with an “I’ve come to clean up this mess” attitude. It’s not a comfort—it’s arrogance. But if you’re willing to listen to me, I’m willing to listen to you, too. He believes communications has a role at the table. Proudest accomplishment: professionally–being part of the “inner counsel circle” for NetApp execs on a variety of comms and marketing issues (which I hope to be here at Yahoo! as well).
He’s also putting his goal— to be part of the inner circle of decision-makers—out there for everyone to see. He shares how to work with him. My biggest pet peeve: beating around the bush–tell me what you want me to know because I’m not telepathic and say it without a lot of metaphor or subtlety–if you really want me to know something, please make it crystal clear…. honesty really IS the best policy. Forthrightness—with tact—is encouraged. That’s not an invitation to come whining and complaining, but it says more about an open door policy than “my door is always open.”
I don’t expect the big boss to be my best friend because we like the same authors or share a fear of heights. However, a personable memo goes further to capture my loyalty than a basic list of credentials. When I read that he wants people to be honest (but don't criticize the hair), I thought I could swoon... but I'm blaming that on the summer heat. |